Finding my blogging niche – and why I won’t be bothering

I’ve been doing this blogging lark for a while now. When I started out, this blog was supposed to be nothing more than a place to dump my thoughts and to get stuff off my chest that simply had no where else to go. I never set out with an agenda. I didn’t start this to be ‘a blogger’ I started to give myself ‘a space’. The lack of a derivative of the word ‘mummy’ in my blog title should tell you that. My blog is me.

So imagine how alien I find the concept of finding ‘a niche’ for my blog? But this is what successful bloggers are advising now. I can understand why. The market place is crowded for one. Having a ‘thing’ will make you stand out in the, to be honest, noisy crowd. And I don’t know, maybe people want to to be able to compartmentalise their lives in these days of ultimate connectivity. A case of ‘I get this from her’ or ‘that from him’? I guess. But, do you know what, I don’t buy it.

I want to read about people. About everything in their lives. I don’t follow a blog for their niche. To be honest I don’t really follow any blogs that I don’t enjoy reading. I want that person to speak to me, to hear their voice in their writing. And it doesn’t matter how much you pigeon hole yourself, if you can’t write a coherent, interesting piece that speaks to me,Β regardless of subject, I just won’t come back.

The best compliment about my blog I’ve ever received was from distant family member. They told me they’d been reading for a while and had absolutely no interest in the topics I was writing about but just couldn’t stop reading. It blew me away, but confirmed to me that I don’t need to pin my colours to any one subject.

Yes I write about being a parent. My stay at home life means parenting is a huge part of what I do. And in that I also write about Autism, what it means to our family, the dizzying highs and the stomach churning lows. But hey I write about me too. I am more than my family, my child, than his diagnosis. I refuse to squash my square life into a round blog hole. It’s messy and confusing and full of heartbreak. Just as it’s bright and exciting and full of achievement.

My niche is me. And no one else can write about that.

Square peg in a round role


  1. I love this. I’ve been reading a lot about finding your blogging niche lately and I’m not sure I could cope with being restricted to one area. I’m going to write about my life and me. Parenting is the biggest thing in my life at the moment but you never know where else this may lead me. #blogginggoodtime

    • mrssavageangel says:

      Quite! I think as long as you find your voice, who cares what you write about. As long as it’s honest. Readers aren’t stupid. They can smell inauthenticity a mile off!

  2. Spot on! X

    • mrssavageangel says:

      Thank you so much! I know nor everyone will agree but my blog is me. Not much I can do about that 😜

  3. Well said. I can’t help thinking of the film ‘The Holiday’ now with that comment. I also like the ‘be yourself everyone else is taken’ quote. #blogginggoodtime

  4. diaryofuem says:

    I love this! You’re so right, I love reading about people and their lives on their blogs and once you start to put yourself in that one box you lose the whole person. My blog is exactly the same as yours, it’s my space, if I had to limit what I wrote on that space I wouldn’t be writing what I really want to write and I think that would come across. I love reading all of your different topics and learning more about you/getting to know you! Keep doing what you’re doing m’lady xx

    • mrssavageangel says:

      Ahh thank you my darling. Wouldn’t it be boring only ever focussing on one theme or subject? I love hearing people’s stories, regardless of what the story is they’re telling me!

  5. I couldn’t agree more hun. It is so easy to be sucked into the… to be successful you need to do x, y & z. I tried, believe me I did and guess what, I started to find blogging a chore. I love your blog Lisa, it was one of the first blogs that I really connected with and that was’t just because of the autism link. It was your voice! Thank you for linking up to #ablogginggoodtime πŸŽ‰

    • mrssavageangel says:

      That is the nicest comment I think I’ve ever had. Being heard is all I ever wanted. I’m so glad you were able to realise the way you were blogging was making it a chore. You already have one job (other than being mama) you don’t need another one when you get home! We all appreciate the effort you put in though. Thank you for hosting!

  6. Definitely agree – much prefer reading blogs that talk about life in an engaging way rather than just one tiny aspect of it repeatedly. If it becomes a chore it’s really obvious when you read it #effitfriday

  7. Totally agree. We wouldn’t pigeon hole ourselves in any other ares of life, so why do it with our blogs? It’s your space to do what you want with. x #effitfriday

    • mrssavageangel says:

      Totally! Good point! I’m not friends with people because they have a niche! I love them, messy lives and all ☺️

  8. I’ve never really understood the need to have a blogging ‘niche’ either. When I think about the blogs I like to read, most of them are a mix of lots of subjects. Being a stay-at-home mum, my own blog is mostly parenting based but I’m never not going to share a favourite baking recipe or write about what TV programmes I like – they’re all part of me too.


    • mrssavageangel says:

      And so they should be. I’m so glad I’m not alone in feeling this. I write about all sorts, but it’s the writing I’m proud of!

  9. Well said and I totally agree. I always feel pressure to stick with a “niche” – I do write mostly about parenting (just coz its mostly what my mind is on these days!) but I also write about mental health and anxiety too – my problem is that I like to write some posts about how much I love my kids and stuff and other days I like to write about how I’d happily sell them for an Aero bar…I feel as though I need to be one or the other, a Life Is Perfect Mummy Blogger or a Gritty Real Mummy Blogger but the truth is…I’m in between, so why do I need to choose an identity to stick with?!

    • mrssavageangel says:

      But that IS the reality of parenting. Some days are ace and some are shocking beyond belief! Keep writing your reality Hayley. No one’s really interested in inauthenticity (at least I know I’m not!)

  10. I agree your blog is you and there is nothing more powerful than you. I won’t be finding my niche either X #picknmix

    • mrssavageangel says:

      Solidarity commrade! I couldn’t be Laura and you couldn’t be Lisa. And thank god for that!

  11. Be proud of your corners!! Xx

  12. I am a newbie and was quicky overwhelmed by the “tips to a perfect blog” whereby it seemed to consume my days and my real life. I took a step back very early on and decided it is what it is and it will happen when it can, otherwise it is not fun but a chore. You are spot on. #PickNMix

    • mrssavageangel says:

      Oh my god, please don’t do anything that makes blogging a chore this early on. You have to enjoy it if you’re ever going to make it last. Be you. It’s all that will matter in the end xx

  13. I love this – thank you for writing it as this has been on my mind a lot lately. Last weekend I went to BML and I heard so many time “once you’ve got your niche….” and every time, I wanted to scream! Like you, I love writing about my life and what matter to me, whether that is something with my daughter or just a new packet of crisps that I love (I’m joking I haven’t written about crisps…yet). It’s such a comfort that you feel the same, we need to just keep being us and keep the faith that our personalities on the page will be enough to keep readers engaged πŸ™‚ xx #ablogginggoodtime

    • mrssavageangel says:

      Exactly. You should be free to write about what you want. Just do it well and people will want to read it. Forget what you “should” do! I’d read about crisps!

  14. Why pick a niche when there are so many things to write about, I don’t want to be restricted. One day I may have the urge to write about talking parrots or how t build a windmill and the next I might want to talk about sleepless nights through babies teething. Write what you feel. Okay I’m now off to write about talking parrots! Or not? #picknmix

  15. “My niche is me”… I love this! My niche is me too. My thoughts, my life. Nothing more. And yet it’s enough. It’s more than enough. We have a lot to share, a lot to write about. And as long as we can stay true to that we will enjoy writing it.

  16. I could not agree more love, well said! Honestly all the niche rubbish drives me mad, if you try to something you aren’t it always shows. I actually prefer the completely eclectic blogs where you never knwo what you’ll be reading next!

    Thanks for linking up to #PicknMix

    Stevie x

    • mrssavageangel says:

      Too right! You go sweary lady. My favourite comment of the conference? Tribes? What ever happened to just having friends? (Only with more swearing πŸ˜‰)xx

  17. Bloody well love this!! Hear hear!!!!!! (or is it here here?!) I only read blogs that I am drawn too, and I don’t always just want to read about one piece of their life, surely there are more to people than “niche” there is so much that makes up me and that changes day to day, week to week, month to month. I like PEOPLE. I want to know PEOPLE. That’s why I read. High blinking five once again you big bum pincher xxx

    • mrssavageangel says:

      Exactly. I WANT to read about real people with all their weird and wonderfulness! And I’d still have read you if you weren’t an expat mummy anymore! A niche is just a construct. It doesn’t mean anything!

  18. If I’m always trying to be somebody else… who’s gonna be ME? 😊

  19. My niche is me too! I could ramble on about tons of subjects and for me it’s just a space to tell a story and practice my writing skills. I could be a mum blogger, a special needs blogger or a mental health blogger. Or I could be all three and more. The most important thing for me is to write and to get better at it. Down with the niche!

    • mrssavageangel says:

      Love that! “Down with the Niche”! I may have it printed on a placard and march around at the next conference I go to!!!! πŸ˜‰

Speak Your Mind